AutoZone, Inc. Digital Experience Web Analyst in Memphis, Tennessee, United States

Summary:

The Digital Experience group at AutoZone is looking
for an experienced Web Analyst to join our team. This
highly collaborative role will help AutoZone enhance our retail offering with a
customer-first approach in digital through the delivery of best-in-class mobile
and online experience.

Working as a strategic business partner to cross-functional
teams, this position will leverage your ability to quickly
gain insights from quantitative and qualitative data understanding customers’
needs, engagement opportunities, track key performance indicators (KPI) and
assimilate industry trends to support insights-driven business decisions.

The ideal candidate is able to
translate the voice of the customer into key insights collaborating with
multiple business partners sometimes with competing priorities. This individual
will have autonomy and will share responsibility for site analytics serving as
a key component of the online strategy, marketing, merchandising and analytics
teams.

As a strategic lead for both our B2B
and B2C channels, you will perform exploratory data analysis to identify product
lookup trends, traffic engagement opportunities, monitor customer experience
(CX) performance and customer journey (path-to-purchase, attribution, bounce
rate), run conversion analyses (e.g. Checkout waterfall, null searches, abandonment)

and make recommendations to effectively support our
strategic digital initiatives.

We’re looking for a proactive team player with an
appetite to ask the right questions and a desire to continuously learn about
the ever-evolving digital landscape.

This role requires a deep understanding of digital
marketing and analytics coupled with advanced business acumen to connect the
necessary datapoints and transform into actionable insights.

The analyst will work with the manager and
leadership to define priorities and must work both independently and
collaboratively to deliver projects and overcome business challenges.

Responsibilities:

  • Product Owner for digital analytics and
    visualization tools (Adobe, ComScore, SAS, Power BI, Tableau, APT, etc.) used
    to analyze sales trends, customer journey, category performance, segmentation analyses, click path analyses, customer
    analyses, online marketing analyses, and a variety of tests

  • Develop tagging requirements to ensure proper
    tracking and reporting of digital data in alignment with enterprise company
    tagging standards and policies.

  • SME for reporting and support strategic
    traffic initiatives for digital marketing including web, social, paid search,
    SEO, email, etc.

  • Leverage multiple technologies and data sources to deliver
    cohesive insights to cross-functional partners (Merchandising, Marketing, and
    Digital Product Owners) on campaign analytics, marketing mix modeling, multi-touch
    attribution, site engagement, customer journey and deep-dives to uncover
    high-impact opportunities.

  • Translate complex questions into clear and actionable analysis plans as
    well as coach other team members to develop this skill.

  • Ability to anticipate stakeholders’ needs and recognize the opportunity
    to provide proactive insights to build tight thought partnership.

  • Presentation of findings, including
    recommendations to business teams and leadership

Requirements:

  • Bachelor’s degree in Communications, Business,
    marketing, Statistics or similar, Master’s degree plus

  • 4+ years’ experience
    working e-commerce or digital marketing analytics

  • 4+ years of experience
    in Adobe Analytics (also known as Site catalyst or Omniture) as well as any enterprise
    Tag Management solution, preferably Tealium, DTM (Dynamic Tag Manager), GTM
    (Google Tag Manager) or equivalent

  • Adobe Analytics
    certification a plus.

  • High level of experience in measuring
    and analyzing online marketing campaigns including: natural and paid search
    overlap, shopping ads, email, affiliate, display and social

  • Ad Effectiveness Partners (comScore, Ekimetrics,
    Nielsen, etc.)

  • Experience
    working with Customer Data Platforms (CDP), Data Management Platform (DMP)
    and/or Customer Relationship Management (CRM) a plus

  • Testing Tools (Target, Maxymizer,
    Monetate, Optimizely, etc.) a plus

  • Proficiency in querying and aggregating
    data for strategic reporting using SAS is desired

  • Strong organizational skills and the ability to effectively prioritize
    in a deadline-driven atmosphere with evolving priorities.

  • Ability to clearly and effectively communicate and present results and cohesive
    insights to stakeholders at all levels with relative autonomy

  • Strong analytic and quantitative
    reasoning and enjoy problem solving

  • Advanced Excel skills required,
    including formulas, statistical functions, graphs, etc.

  • Ability to work in a fast paced, highly collaborative environment.

  • Comfortable compiling
    insights and presentations for executive leadership #LI-BP

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.

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