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The reigning Polish champions Legia Warsaw, in partnership with fintech blockchain company Chiliz, have announced plans to launch a $LEG Fan Token on the blockchain-based fan engagement and rewards platform Socios.com in the coming months.
Legia Warsaw are the most successful Polish football club of all time, with a record 15 Ekstraklasa titles and will become the first Polish club to launch a Fan Token in order to increase engagement with their fanbase.
$LEG Fan Token owners will be able to access a wide range of benefits, including the right to vote in multiple club decisions each season, VIP rewards & experiences, exclusive club and sponsor promotions, games, competitions and ‘super-fan’ recognition.
The club joins a list of 21 major sporting organizations who have partnered with Socios.com to launch Fan Tokens, including FC Barcelona, Juventus, Paris Saint-Germain, AC Milan, AS Roma, Atlético de Madrid, Galatasaray and Trabzonspor. Leading esports organizations Team Heretics, NAVI, OG and Alliance have all launched Fan Tokens on the platform, while UFC have signed a global fan engagement agreement and fellow MMA organisation the Professional Fighters League will launch a Fan Token in the coming months. More major clubs are set to launch Fan Tokens in the near future.
Powered by the utility token Chiliz $CHZ, Socios.com is one of the most active non-financial, consumer-facing mainstream blockchain products in the world and in just over a year it has been downloaded by more than 500,000 people.
Fan Tokens generated over $30M USD in revenue in 2020 that was shared with Socios.com clubs and partners. In late December and early January several Fan Tokens were listed on major global exchanges, including Binance, driving significant activity, with Paris Saint-Germain ($PSG) and Juventus ($JUV) trading volumes hitting a 24 hour high of $300M in late December.
Details on the launch date for the $LEG Fan Token, the price and the first poll will be revealed soon. The maximum supply of $LEG Fan Tokens will be 5 million.
Paweł Kokosza, Commercial Director of Legia Warsaw, said: “We are very proud that the global brand Socios.com has joined the group of our partners. Pioneering solutions and new technologies, which additionally give our fans unique opportunities to actively participate in the life of our club, are the exact direction in which we want to develop.
We believe that the potential of the most popular sports brand in this part of Europe, which Legia Warsaw undoubtedly is, will allow Socios.com to gain many fans not only in Poland, but also in the international arena.”
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com, said: “We’re really pleased to welcome Legia Warsaw as our first Polish club partner.
“Very soon Legia fans all around the world will have a new way to get closer to the club they love and will be able to influence the team in polls, access VIP rewards, exclusive promotions, chat forums and much more on Socios.com.
“We’re sure $LEG Fan Tokens will be a massive hit with fans and become a very powerful new engagement tool for the club.”