How data science can fuel safer gambling strategy

Sigma Software’s Natalya Zheltukhina considers whether data science is the closest thing we have to an RG silver bullet

Gambling companies are now being encouraged to take care of their players, promote safe gambling and curb addictive behaviours. The ultimate target is to foster healthy gambling habits to create a sustainable business and improve player retention. Promoting safe gambling sounds simple, but how do gambling companies actually accomplish this? Let’s start with the tools…

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