WATCH: Expected Goals: How ‘the most essential metric in football’

In this video, Jonathan Whimore (Senior Data Analyst) and Vas Bountzouklis walk you through the history of Opta’s expected goals model, its widespread adoption across the sports landscape and how it is already being used by sportsbooks and affiliates to engage bettors and help them make pre-game and in-play decisions. We also outline a number of front-end product concepts which operators might like to consider.

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Coming soon: Derive even greater insight from our Opta expected goals model, plus we are rapidly expanding our coverage to an additional 70,000+ matches per annum. To receive updates on when this is available, provide us your details here.

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