What Can Marriott, Hilton Or Loews Teach Macy’s And Others About…

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[“macys”]=>
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SourceForbes

Sector

CountryGCC

<!–div class="td-post-expert-name" style="line-height:14px;position: relative; top: 2px; margin-right: 5px;width:100%;margin-bottom:2px;">AuthorGreg Petro, Contributor</div–>

Photo Credit: YOTEL Boston

YOTEL Boston
Before the Coronavirus, the hotel industry, similar to retail, had countless technology innovations at their fingertips. Yet, for many of us who stay in hotels frequently, stepping into a lobby often felt like stepping back into the 1990s or even earlier. Check-in was antiquated and done at the front desk where a guest physically signed documents. Check-out wasn’t much different. And entering your room was a decades-old experience. For example, despite the launch of virtual key technology in 2014, room entry was still performed almost exclusively using a key card – technology which, by the way, was introduced to the market in the 1970s.
Then, Coronavirus. According to the American Hotel and Lodging Association, since mid-February in the U.S.,
…read more…

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