The British sports betting group William Hill which is currently the subject of a takeover acquisition by the Caesars Entertainment Inc, have joined forces with same Caesars Entertainment, announcing their first NFL team sponsorship together, in a deal which sees them both sponsor the Indianapolis Colts.
By becoming the Indianapolis Colts sports betting partner, the partnership highlights a new integrated way for the Colts, Caesars Entertainment and William Hill to engage with sports fans throughout the 2020 football season in Indiana.
Speaking about the deal reached with the Indianapolis Colts, Chris Holdren Co-President of Sports and Online Gaming for Caesars Entertainment, stated: “This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community.”
“Combined, both will provide an exciting entertainment experience – on game days and beyond.”
While William Hill’s Chief Marketing Officer, Sharon Otterman added: “William Hill Sports Book entered the Indiana market last year and has seen tremendous success. This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times.”
“We’re excited to be revolutionizing the way fans connect with their hometown team in Indianapolis and look forward to all that’s in store for this football season.”
Commenting on behalf of the Colts, Chief Sales and Marketing Officer Roger VanDerSnick commented: “In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities.”
“This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”